WhistlePig has long embraced their image as a cult darling, the little, indie distillery from Vermont that hit it big with a premium product. On Wednesday (12.16), big booze joined the narrative. Moët Hennessy announced the purchase of a minority stake in WhistlePig.
“The arrangement with Moët Hennessy marks a significant moment for WhistlePig,” said Jeff Kozak, CEO, of WhistlePig, in a statement. “We could not be more pleased to align our brand with the leader in luxury wines and spirits and are excited about the future collaboration with Moët Hennessy’s team in the international market.”
Terms of the deal were not disclosed. However, a statement explained that North American distribution will remain unchanged. The partnership is intended to build more international distribution for the brand following a successful UK rollout.
“We are convinced that WhistlePig fits well within Moët Hennessy’s portfolio. This rye whiskey house has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the United States with an ultra-premium standing in terms of identity, quality and price positioning,” said Philippe Schaus, President & CEO of Moët Hennessy. “We are looking forward to the opportunity for our team to bring the WhistlePig brand and product portfolio to many of our most valued customers around the world.”
One can safely assume that Moët’s channels will increase the whiskey’s footprint. Moët Hennessy, the wine and spirits division of luxury titan LVMH, is one of the five largest alcohol companies in the world. Their portfolio includes dozens of brands including the titular cognac and champagne houses.
