Vaccines are beginning to roll, but the COVID19 pandemic is far from over. Accordingly, Tales of the Cocktail (TOTC) announced that their 2021 event will, once again, be a virtual affair.
Instead of the historical summer dates, Tales will be held September 20 through 23 as a series of free online sessions.
“TOTC2020 marked the Foundation’s first foray into converting its annual festival into a digital conference, a decision born out of necessity due to the global COVID-19 pandemic,” said a statement from the group. “For 2021, the Foundation is offering a digital format once again to prioritize the health and safety of its attendees and ensure a global audience has complimentary access to participate in its programming.”
However, the group did provide some hope for scaled back, in-person interaction. During the initial 2020 round of event cancellations, many conferences floated the concept of small, satellite gatherings, sort of COVID safe viewing parties. Although this model was rarely executed last year, the statement from Tales suggested that 2021 might provide a more conducive environment for the hybrid plan.
“While the festival will largely be digital in September, the Foundation is still leaving the door open for local activations in global markets wherever it proves both safe and valuable for attendees.”
The 2021 theme will be ‘Community,’ a relatively self explanatory idea. In another affirmation of the event’s gradual shift in mission, materials touted ‘the goal of true advancement of not only our craft but our culture.’