The Who ’s Roger Daltrey wants to be tasted as well as seen, felt, and heard. The legendary rocker spent the past week handling legal matters tied to his plans to sell his own beer at his fishing lodge as well as a separate plan to promote his own champagne line to fight cancer.
Champagne Charles Orban, Cuvée Roger Daltrey is actually produced by Eminent Life (the rocker’s name is just an, errr, eminent front.)
The official materials stated, “Produced from a subtle blend of three grape varieties, Chardonnay, Pinot Noir and Pinot Meunier, this cuvée represents a perfect expression of the three varieties used in Champagne and has a creamy texture with fine, lively bubbles.”
For good measure, the bottle is adorned with artwork from the Tommy album as well as The Who’s iconic target logo.
Sales will support Teen Cancer America alongside, the self-explanatory charity Daltrey co-founded with Pete Townsend.
Meanwhile, Daltrey’s neighbors in Burwash are claiming that the new boss is same as the old boss.
Daltrey owns a fishery (that’s a ‘fishing camp’ to Yanks) in East Sussex. After he filed for a permit to sell beers from his microbrewery at the camp, the Rother District Council received almost two dozen letters of concern from neighbors.
In an ironic callback to Daltrey’s roots, the major concern seems to be noise.
Daltrey reps noted that the application is not for a full-on pub, but rather a low volume tasting room.
“All’s well in Sussex, a storm in a teacup. It’s just a licence to sell our locally produced beer from our micro-brewery,” Daltrey told The Express. “The rumour mill got out of hand because it was impossible to go door to door due to lockdown to explain what we were doing.”