Jamie Foxx Gets In On (Flavored) Spirits

By Neat Pour Staff |

Brown Sugar Bourbon (BSB) just pulled off a tree twofer. Jamie Foxx announced an equity stake in the brand this week propelling the Washington state spirit into the celebrity booze category. Plus, BSB checked the box for flavored spirits.

As older readers may recall, Foxx has a wealth of experience in the spirits field. In 2009, the actor and musician teamed up with T-Pain for the somewhat date-rapey autotune, ‘Blame It [on the alcohol]’.

A release from the brand explained that in his new owner role, Foxx “will guide the creative direction and lend his entrepreneurial spirit to help further the brand’s expansion.” The verbiage is fairly standard for celeb-collabs.

“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx in a statement. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”

Perhaps you’re curious exactly what BSB tastes like. Well, the Southern Glazer’s distributed spirit is exactly what you’d think. Bourbon flavored with natural brown sugar and some unspecified cinnamon and caramel “flavors”. The range boasts two expressions; one clocks in a 30% ABV, the second touts a 51.5% ABV.

Liked it? Take a second to support Neat Pour on Patreon!

Read Next

World’s 50 Best Rolls Out 50 Next

“By bringing together this truly diverse list of young people with the support of the Basque Culinary Center, the Biscay region and the wider 50 Best family, we pledge to nurture, uplift and provide a platform for those fighting for a brighter future for gastronomy. 50 Next allows us to connect today’s leaders with the next generation.”

By Neat Pour Staff

Grape Escape: Wine Counterfeiter Rudy Kurniwan Deported TO Indonesia

The deportation was no surprise for the convicted felon who has been in the US without a visa since 2003. In fact, during a November 2020 hearing, Kurniwan’s lawyer Jerry Mooney argued that his client should be allowed to upgrade to first class. “They’ll give him the worse seat on the plane,” Mooney pleaded with the judge.

By Neat Pour Staff