Brown Sugar Bourbon (BSB) just pulled off a tree twofer. Jamie Foxx announced an equity stake in the brand this week propelling the Washington state spirit into the celebrity booze category. Plus, BSB checked the box for flavored spirits.
As older readers may recall, Foxx has a wealth of experience in the spirits field. In 2009, the actor and musician teamed up with T-Pain for the somewhat date-rapey autotune, ‘Blame It [on the alcohol]’.
A release from the brand explained that in his new owner role, Foxx “will guide the creative direction and lend his entrepreneurial spirit to help further the brand’s expansion.” The verbiage is fairly standard for celeb-collabs.
“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx in a statement. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
Perhaps you’re curious exactly what BSB tastes like. Well, the Southern Glazer’s distributed spirit is exactly what you’d think. Bourbon flavored with natural brown sugar and some unspecified cinnamon and caramel “flavors”. The range boasts two expressions; one clocks in a 30% ABV, the second touts a 51.5% ABV.