Take Airbnb as an example. Your press release headline is an important part of the press release that ultimately determines the open rate your release. An effective announcement must demonstrate a coherent and complete switchover from the old visual elements to the new in every aspect of the business. Prep from the Beginning. Don’t be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. Example of a business announcement email. Therefore, it is essential to write a…. How To Write A Theatre Play Production Press Release, How To Write A Layoff Press Release Announcement (Template and Sample Included), How to Write a New Business Press Release Announcement (Samples and Template Included), How to Write a Business Merger and Acquisition Press Release (Samples And Template Included), The press release title (The Brand Switch Announcement), The introduction ( The 5Ws of the change in brand identity), Quotes from company executives ( Quotes from the top executives/CEO/Founder), The boiler plate ( About the company and contact details). Now is the time. Lost your password? When writing a formal or business letter, presentation style and also layout is key to earning a good impression. If you have a media list of industry relevant journalists, you can reach out to them with your press release informing them of changes to your brand or syndicate your press release to news sites and sharing some of the links on your email marketing campaigns and social media channels. The boilerplate is the last part in any press release. Announcing a new brand externally is … We’re excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. How To Write The Title. 6. Laying off workers is one of the hardest decisions a leader will have to make. As valued clients, we’re excited to announce that as of January 2017, we’re rebranding. In this example, you can see how effectively ELOQUII is announcing their new store’s location. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. Don’t be coy in your subject line. For example, if your sales or low, if you have low brand awareness, or if your marketing efforts aren’t kicking off, rebranding isn’t the answer. If people are searching for your old company name, a redirect will … I thought that it would be a good time to update everyone on where Axero is going and what you can expect next. The title should include the new brand name or change in the brand. We want to share with you our rationale … It primarily stands as the “About Us” of the press release. We went all in. Home » Blog » Marketing » Rebranding Done Right: 5 Examples You Can Learn From. Tarekchemaly.com. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. The last paragraph before the boilerplate gives you yet another chance to make a statement and pass across your message. You will receive mail with link to set new password. Soon enough, we came up with the new logo in the shape of the letters “S” and “K” to replace our previous logo’s colourful whale shape. However, we have seen countless cases rebranding gone wrong which results in bad press to the company. The second paragraph gives you more room to further explain what the change in brand identity means for the company in terms of new direction/vision and for your customers in terms of what to expect from the company going forward. It is a no brainer, that the he higher the open rate, the more successful you campaign. Timeline – Software update email. Founded as the Associated Charities in 1910, it was largely known as Calgary Family Services since 1947. Dropbox describes its new brand identity as being inspired by the creative work of its … One of the critical stage in any rebranding process is communication as it helps the organisation connect with the public. First of all, we're really close to the 4.0 launch, just a few more weeks. You want to make sure … The Helen Day Art Center in Stowe will turn 40 next year. Here's a sample rebranding announcement that will provide a good starting point for you. LAUNCH REBRAND. Propel Marketing announces the business’ rebrand to ThriveHive, reinforcing the company’s investment in innovation and remaining unique in marketplace Address all of the new changes at the same time the rebrand is launched. Please enter your email address. The following are some of the best practices for writing an announcement email that deals with new company details such as a name change or rebranding. This will further cement on the company’s good records and ensure and boost stakeholder’s confidence. Or at least a "rebrand… You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well. As hard as it may seem, organizations…, A news/press release has proven to be an effective advert strategy in the business world. Keds. Carya Company Rebranding Video. Now isn’t the time to build suspense or make readers guess what’s inside your email. No matter the strategy adopted, press releases play an important in the overall success of any rebranding communication plan. by Edwin Huertas May 22, 2018. Don’t start without reading these tips, How Can Your Brand Cut Through the Noise? As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. You may chose to give a brief history of changes made by the company in the past and the great results recorded due to that. It can also represent a subtle shift in focus. Before the public rebranding announcement, the company shared its new look with community members via an exclusive live stream event, which was promoted through the series of email teasers shown below. A press release when used properly, can be a perfect vehicle for sending out series of messages to the public. Unlike the first simple example, another announcement email that I admired from Netflix is the following: A perfect teaser email with a catchy animated GIF. Today its called Carya, which is a society within Calgary communities that encourages people of Calgary to discover their full potential and build flourishing relationships with their families and community. All these rebranding initiatives helped McDonald’s regain market share and increase revenue. Hello from the world of Shockoe! The 5Ws differ based on the type of press release, in this case the 5Ws would include WHEN the rebranding takes effect, WHY the rebranding, WHO is being rebranded, WHERE the rebranding takes effect or the rebranding event if any, and WHAT changes about the brand. The well-thought-out rebrand is finally ready to be launched. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. Coty’s rebrand is all about putting bold images first. Successful Rebranding Examples. As they say, “If you fail to prepare, you prepare to fail.” One of the best … A great example of a practical rebrand, in February 2017 leading fashion brand Calvin Klein released a new logo. Also, if you want to create buzz or generate leads, a rebrand really isn’t your best first option. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. Redirect Social Media Links. 5. You should try your best to make the headline as catchy as possible so as to effectively generate curiosity and lead to more open rates. If you're considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who've successfully rebranded their website, name, logo, or entire company mission and purpose. The quotes should explain the motivation behind the change in brand. Why We’re Rebranding: a Letter from Our CEO. Required fields are marked *. Rebranding: A Letter From Our President & CEO. In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below). This includes your logo, brand color, company slogan, new company vision or mission statement and any change that can influence your brand perception. Rebranding press releases are often published same day the rebranding will be launched. Timeline used very simple design in their software update email template. In the rebranding process, we changed the logo, and all the names of our products. However, to keep a memory of who we were and how we started out, we kept the whale shape in there—notice the shape that the lette… These templates provide excellent examples of ways to structure such a letter, as well as include example content to work as an overview of design. Major Rebrand Announcement Children First Early Intervention & Disability Support announces major rebrand to Growing Early Minds Western Sydney based early intervention leader, Children First Early Intervention & Disability Support, has unveiled a new name, a new logo and a new website as part of an extensive rebranding initiative. Today, after seventeen years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. You want brand announcements to surprise and delight, not confuse or scare them away. We figured out that the name SysKit would fit us best since it’s short for system administration toolkit and that’s a field our company specializes in. A press release should be considered an single a part of an holistic rebranding communication plan. A certain amount of risk comes with rebranding. We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. Big news! NewswireJet Blog is a resource center for all small business owners looking to learn all things press release and get to know the best SMB solutions in the market. Variety of company rebrand letter template that will perfectly match your needs. Coty. Keep the Conversation Going. Of all the rebranding examples, the rise of Marvel empire is my favorite. Your email address will not be published. Rebranding can be a tough process for any organization. Traditionally, the first paragraph includes the 5 Ws of a press release. Clear communication is essential, and this provides a good opportunity for the leadership of the organization to affirm their next direction and connect with both the company staff and the public. A rebranding press release is the type of press release written when you are about announcing any change in your brand outlook. It won't, and shouldn't be, a fast and easy process. Doing this will help increase confidence in your stakeholders knowing that your company has a bankable record on how to manage changes and place the company on an upward trajectory. (It's intended to be used internally. creation of a new look and feel for an established product in order to differentiate the product from its competitors When a company change their brand identity, investors and the general public would want to check and digest every word from the executives as it gives them an idea of how things will change and the likely implications. Fortunately, rebranding is not uncommon -- many major brands, ranging from Dunkin' Donuts to Uber, have successfully rebranded in the past. This shows that even the largest and most-established brands have to search for ways to stay current and relevant to consumers demands. Depending on the adopted strategy, some PR firms would rather like to send out pre-rebranding announcements to create a kind puzzle before rolling out the full announcement while others adopt a different approach. You can mention the company’s reputation for coming out stronger from internal changes. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. Rebranding. The public may reject the new look or feel of the brand. Rebranding when done rightly can pivot a company to the next level, increase brand loyalty and investor confidence. Agency: Workroom. Most writers jump to the quote section immediately after the first paragraph, but it will be more effective to use the second paragraph to further explain the benefits of the change in brand name. Marvel Cinematic Universe. Rebranding can mean a major overhaul to the look and feel of your small business or brand. Since press release are one of the most effective way of reaching out to the media, you would like to categorize your press release as your number one tool for reaching out to journalists and influencers. How will this rebrand affect me? You can add up to two quotes from a company executive or two quotes from two different executives. 4. Stellar Customer Service, 10 Influencer Marketing Campaigns That Will Help Inspire You To Build Your Own, 5 Reasons Content Marketers Should Adopt Digital Branding, The Ultimate Social Media Branding How-To Guide For Small Business, Guidelines for Republishing and Sharing Content, A brand audit to find what needs to be changed, A creative brief detailing your goals and ideas, Know what pitfalls to avoid to save money, time, and energy. Outside press release you can use your social media channels, paid advertisement or any other email marketing to communicate with your audience. You have finalized all of your new ideas, prepared your audience, created new social media accounts or updated the old, prepared for questions and now it’s go time. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Posted in Company Announcements On Feb 19, 2016. Initially, it looks similar to the previous one – but look closer. Most companies use the same boilerplates for all their releases, but when it comes to rebranding press release, you would need to adjust a little bit. Save on your PR budget by getting your news on over 350 media sites right away! Just in time for middle age, the center will acquire a new name and a new identity. Dropbox. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can … A theatre play production press release is a widely known and used method to communicate with the proposed audience and the media…. Keds has been a staple American brand for the last 100 years thanks to Charles Goodyear … Over the last few months we've poured our hearts and souls into this release Social media allows users and businesses alike to chat back and forth through direct messages and post comments. At the center of their … Your press release headline is an important part of the press release that … Create your new brand. We’re Excited to Announce that We’re Rebranding. Save my name, email, and website in this browser for the next time I comment. All rights reserved, Join our mailing list to get the latest buzz and updates in the digital branding world, Engineers & Geoscientists British Columbia, How to Digital Rebrand Your Small Business, The Brand Is Key to B2B Purchase Decision-Makers, Rebranding your local business? To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company.
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