The spirits industry is clearly in the middle of acquisition season. On Friday (6.14), Pernod Ricard announced a deal to acquire indie…
- Base Spirit Gin
- Preparation Stirred
- Flavor Boozy
- Served Up
The Martini! That most perfect, simple cocktail.
No one is quite sure where the Martini came from. Some believe that it took it’s name from Alessandro Martini’s vermouth company shortly after its 1863 launch. Others posit that the Martini is derived from variations on Martinez at the Hotel Occidental in 1860’s San Francisco. However, history is clear that the Martini continued to find itself until the Prohibition era. By the Roaring Twenties, the Martini was the most popular drink in America and gin became synonymous with the age.
The classic remains immensely popular today and the interim period gifted us with countless riffs on the recipe, most notably the rise of Vodka Martinis in the 1970’s.
This cocktail might be the most bastardized of any classic. However, here is an optimized version of the original. (Sorry folks, no coloring or chocolate here.)
- Combine ingredients into mixing tin and stir.
- Strain into a Nick and Nora glass.
- Here's where the debate begins. Enthusiasts spend hours arguing about lemon versus olive. The key is that there must be some oil. So, one can express a lemon twist over the glass and then use as a garnish. Or, you can just drop an olive in there (or drop three in there).