Quick Sips: Campari has a distinct aroma with lots of Chinotto fruit and hints of orange. The flavor is very bitter with tones of orange, cherry, cinnamon, and lots of herbs.
Applications: Campari is a wildly popular aperitif in Europe, particularly its native Italy. However, the pourable bitter has numerous other uses as the base for countless cocktails including the Negroni, Americano, and the Boulevardier.
Backstory: (via Gruppo Campari) The history of Campari began in Novara in 1860. About forty years later, Campari’s first production plant was opened in Sesto San Giovanni and the company began to export the brand overseas. The same secret recipe has remained unchanged for over 150 years. The bitter is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water; these last two being the recipe‟s only known ingredients. Many have guessed simply at the number of ingredients: some say there are 20 or 60, but others list the ingredients at 80.