Liquor a.k.a. Hard Alcohol a.k.a. Booze references distilled beverages. The drinks in this category include libations that are made by fermenting and then distilling a base of fruit, grains, or vegetables. The process converts sugars into alcohol and separates the ester, alcohols, and water into from the rest of the mix. The ultimate product generally boast between 35% and 50% ABV. Often barrel aging or the addition of water occurs between distillation and bottling.
The US hospitality industry is in dire straits and lacking governmental support. Yet, across the pond, the English cousins took some preliminary steps to bolster their reopened bars and pubs. On Wednesday (7.08), Chancellor Rishi Sunak unveiled a stimulus plan for the service industry that included incentives for diners and employers alike.
Think celebrity sports and brands jumped the shark when Elon Musk started threatening his own tequila? Well, then you haven’t heard about GrapeStars. Launched in the early days of the quarantine, GrapeStars is an app that aims to “disrupt” the spirits markets by making celerity brands easier to find. Oh. And, if you think that’s a good idea, you can now invest in the brand through crowd-sourcing.
Ready-To-Drink (RTD) beverages are almost as popular as Zoom during the pandemic. As Nielsen reports all time highs for the sector, liquor stores’ shelves—and websites—are filling up with canned cocktails. Neat Pour did some samplin’ of three emerging brands: Five Drinks, Onda, and Tip Top Cocktails. Here’s the scoop.